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到 标志设计, 那个追求视觉和谐的顽强猎手, 惊人的简单, 以及持久的影响, there’s nothing more thrilling than following the scent of the final version to client sign-off. 克罗斯固定. 装上它,骑上它,吹嘘它.
别着急! 标志 是难以捉摸的.
就在他们看起来已经准备好投资组合的时候! 突如其来的设计工作让我措手不及. 工作时间. 乏味的工作. 保存和组织徽标版本的工作.
版本? 哦,是的,数百人. 矢量文件, 光栅文件, 颜色变异, 锁必须命名, 保存, 为了让客户高兴而编目.
这一切都很单调, 但如果有一种创造的方法呢, 出口, sort that mountain of logo files in a matter of minutes? 嗯,这就是承诺 标志速递 (简述) Adobe Illustrator 声称…的延伸:
听起来让人充满希望. 让我们深入挖掘.
LPE的主张是纯粹、无掺杂的速度: 一个完整的商标包装只需两分钟.” That’s less time than it takes to brew a cup of coffee, a claim that must be tested. 计时器准备好了. 开始吧.
好吧,真快. Let’s slow things down a notch to examine LPE’s strengths and weaknesses.
每种工具都有其用途和局限性. 标志速递 没什么不同. It’s not perfect (yet), but it does exactly what it claims—makes logo packages quickly. It’s easy to use, accurate, an excellent addition to the 标志设计师的 选项库.
The contents of a logo package should be agreed on before a project starts. In most cases, a logo package should include files for digital and print applications. The folders and files within logo packages should be clearly named and organized so that clients may easily find and use the logo versions they need.
Both Photoshop and Illustrator are used to design logos—sometimes within the same project. Photoshop has vector capabilities, but Illustrator has more vector-specific tools. 同样的, Illustrator可以生成栅格图形, but Photoshop’s tools are nuanced towards raster graphic manipulation.
adobeillustrator是一个优秀的标志设计工具. Many designers trace a rough sketch of their logo idea by hand, 然后在Illustrator中放置一个草图的图像, use its vector path tools to trace and refine their design. Illustrator also allows designers to 保存 logos in both vector and raster format.
A logo is the primary visual mark a company uses to identify itself. A logotype is the typography used within a logo to identify the company’s name. 然而, some companies (think Coca-Cola) use logotypes as their main identifying mark—a logotype is the logo.
Oftentimes, 标志设计s create several versions of the same logo. If companies request their taglines be included in logos, 设计人员可能会保存这样做的单独版本. 也就是说, there are use cases (especially at small sizes) where taglines become unreadable and detract from logos aesthetically.
温哥华,华盛顿州,美国
2016年1月3日成为会员
Micah helps businesses craft meaningful connections through branding, illustration, design.
世界级的文章,每周发一次.
世界级的文章,每周发一次.